Real psychology research, rewritten for humans who don't have time (or patience) for academic papers.
Festinger's classic 1957 study, but explained as if your brain is a PR department desperately spinning bad decisions into genius moves.
Why the least competent people are the most confident, and why reading this article might actually make you worse at estimating your own abilities.
The science behind why some people double-text at 2am and others take 3 business days to reply with "k". It's not personal. It's developmental.
You've already invested 90 minutes. Might as well waste the remaining 30. This is your brain on sunk costs, and Arkes & Blumer (1985) saw it all coming.
Darley & Latané's chilling 1968 experiments, translated: the more people who witness your emergency, the less likely any single one is to help. Cool. Cool cool cool.
You got the promotion, the apartment, the thing. And yet here you are, baseline-happy again. Brickman & Campbell figured this out in 1971 and honestly it's kind of rude.